Offering a fresh, chic and simple approach to brand brilliance, marketing strategy and creative communications.
blancspace co. is South Australia’s luxury marketing and communications agency.
We specialise in elevating the perception and performance of premium lifestyle brands across beauty, fashion, wine, travel, wellness, bridal and home.
A personal approach to understanding clients’ unique who, what, when, where and why allows us to create bespoke strategies, campaigns and content with unrivalled intelligence and commitment.
blancspace co. provides a marketing consulting service that can operate as an extension of in-house teams, collaborating to work together every step of the way. We are experienced, innovative and creative. And we pride ourselves on delivering excellence.
Our clients are partners who want to challenge the status quo, make bold moves, command attention and inspire change. From brand management to marketing strategy, high end activations and collaborations, blancspace co. helps you bring your brand to life and deliver magical moments worth remembering.
blancspace co. is led by founder Erin Fraser who has over fifteen years’ experience in marketing and communications. Originally from Sydney, Erin built her enviable career with internationally acclaimed brands including Estée Lauder, Tom Ford, L’Oreal and Avon in senior marketing roles across Australia, New Zealand and Asia. In Adelaide, she went on to become Head of Marketing, PR and Events at Bird in Hand Winery and since starting blancspace co. has worked with various high profile clients across the premium lifestyle sector.
Erin is passionate about channelling her extensive experience into helping brands achieve brilliance and can call on a network of industry experts to help deliver the best results on time, every time.
Erin is also a regular contributor to Clique Mag and curates The Create. Project across the country, raising funds and awareness for The Australian Ballet.
blancspace co. offers a complete marketing and communications service, designing unique strategies, compelling content and actionable campaigns for premium lifestyle brands.
Brand Strategy
Marketing
Public Relations
Media Consultation
Influencer Marketing
Strategic Partnerships
Brand Collaborations
Social Media Strategy and Execution
Sponsorship Negotiation and Coordination
Content Strategy and Development
Promotional Campaign Development
Luxury Event Conception and Execution
Product Launches
High End Activations
Portfolio Optimisation
Market and Industry Analysis
Creative Solutions and Production
Copy Writing
“Erin from blancspace is an absolute dream to work with. Her professionalism, assertiveness, passion and commitment is second to none and Erin always goes above and beyond to ensure that clients are happy, conformable and really takes the time to research and understand their field of work. We cannot wait to work with Erin on our next exciting project soon.”
Viktoria Novak, Couture Milliner
“I was absolutely blown away by Erin’s level of professionalism and organisation. Thank you for being so easy and lovely to work with.”
Megan Hess, Fashion Illustrator
“I really loved working with Erin, it was wonderful. Her professionalism and spirit made our event and collaboration a breeze from start to finish.”
Angela Condous, The Advertiser Foundation
“I have worked with Erin on several projects and she is an absolute delight and a true professional. She has impeccable taste and her attention to detail is amazing. I highly recommend her services”.
Amanda Swale, One Rundle Trading Co.
With an extraordinary digital landscape that can’t be ignored and market saturation in so many sectors, blancspace co. recognises there is an increasing demand for authentic exchanges. Gone are the days of B2B or B2C communication. Today, it’s all about H2H – human to human connection.
blancspace co.’s unique operating philosophy uses our “six” human senses to guide and inform plans, formulate strategy and thoughtfully navigate business in a way that really speaks to your audience. It’s about getting to know your customer and sharing your story with them in a way that builds likeability, familiarity and trust. Ultimately, luxury marketing must engage all of your customer’s senses for a complete, immersive and indulgent experience of your brand.
Not one of the traditional five, but an important overarching “sixth sense” that is your brand’s guiding why. It brings direction, intention, presence and perspective allowing the extraordinary, magical and memorable.
Taste is key to defining your brand’s individual style, distinctive theme and what it is you want to be known for; a signature “fingerprint” that becomes something worth remembering.
Consider the kind of world your brand is creating and how you want people to feel when they step into it and interact with you. Your space, both virtual and physical, needs to communicate authenticity, celebrate provenance and provide a context for real engagement.
Sight is essential for making a first impression so aspirational design elements are pivotal for expressing not only your aesthetics and image but instantly how your brand can help your customers.
Scent is all about creating memories. It is one of the most formidable but under utilised senses of all, capable of inducing powerful reactions almost instantaneously. Scent inspires outstanding customer experiences that are exciting and different, allowing a lasting emotional connection to your brand.
Audio, tone of voice and language are all essential communication elements that require consideration, consistency and a comprehensive strategy to ensure they deliver your message correctly. Sometimes deemed transportative, sound is responsible for triggering recall and so is crucial for inducing future action and engagement with your brand.
Check in on fortnightly news, know-how, tips, treats, advice, fun and inspiration that will deliberately delight your senses.
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